The title of this blog is actually contained in my signature line on my emails.  That’s a pretty recent addition that began a couple of months ago when we changed the tone of ‘why’ we do what we do here. 

When I put that addition into my signature line, I wasn’t expecting to move mountains or create a lot of discussions.  But, I’ve had more than a few comments come back my way related to it.

The funny one was, “I touched my phone, moved my coffee cup, and inspired myself to take a nap!”.  Loved that one!

One client called and asked me if I was now growing a beard, moving to the mountains and meditating.  No to the beard and mountains, but I have been meditating for a while.

I’ve had more than a few reply back that it made them think, and best of all act to actually try to ‘touch, move and inspire’ someone in their life.

That’s the whole point, isn’t it?  Not of the signature line, but our life.  And it’s so simple to do on a daily basis if we can just, for a moment, stop thinking about ourselves.

Can you make the cashier or barista in front of you smile, feel important, appreciated?

Can you call someone special and let them know you believe in them?

Can you share something about your life with someone that would help them open up?

OK, let’s step back into the business of retail for a moment and apply this same philosophy to what we do every day.

Treat your customer like a real person … and be real yourself. You’ll be amazed at how often you can touch and move someone when you’re real.

Inspiring in your staff a brighter future because of your belief in them.

Sharing more about yourself with your teams, being more vulnerable, and in the process moving them to be more open themselves.

Explaining the ‘why’ behind the training you’re doing … to provide them with the skills and confidence they need in their life not just in the store, but outside of it too.

Whether you’re in Leadership or working the front lines, your true success will lie in your ability to do more than just drive sales, as important as that is.

So, ask yourself, “Who have you touched, moved and inspired today?”

Kevin Graff

Kevin Graff is the main guy behind all things Graff Retail. A renowned retail expert, Kevin is recognized in the retail industry as a speaker, author and expert trainer. Kevin’s main passion is to help retailers drive staff performance.


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