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Samsung will reportedly launch its next-generation Galaxy S23 series in February 2023. According to the South Korean newspaper Korea JoongAng Daily, the smartphone series will be launched at the Samsung Unpacked 2023 event in the United States, although the exact launch date and time remain unclear at this time.

Earlier reports said that the Galaxy S23 series will be unveiled at CES 2023 on January 5 in Las Vegas. The South Korean daily claims that Samsung’s new smartphones – likely to be – the Galaxy S23, S23 Plus, and S23 Ultra would be more expensive than the S22 or S21 due to “inflationary pressure”.

Samsung has yet to confirm the launch of the new smartphones, although the rumor fits the company’s launch schedule. For the past few years, Samsung has introduced new Galaxy S phones at the beginning of the year.

Throughout the year, the company introduces new tablets, then laptops, and finally foldable phones (formerly the Note series smartphones). In early 2022, Samsung introduced the Galaxy S22 in February.

Official specifications also remain unclear, though the new lineup could feature Qualcomm’s most powerful chipset for mobile devices – the Snapdragon 8 Gen 2 SoC. The new chipset can unlock features like 200-megapixel camera support, Wi-Fi 7, and a new 5G modem.

The report states that the debut of the Samsung Galaxy S23 series will be “released at a challenging time”. Demand for smartphones is weak due to macroeconomic conditions.

According to an analyst at Hana Securities, global smartphone sales fell 11 percent year-on-year in Q3 2022. Samsung Electronics phone sales fell 11 percent last month, but Apple’s sales rose 10 percent as the iPhone 14 proved popular.

The Galaxy S22 was launched at a starting price of Rs 72,999 for the 8GB RAM and 128GB model. If the price hike speculations are accurate, the Galaxy S23 could be priced above Rs 73,000 in India.

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