The Indian government is about to launch the Open Network for Digital Commerce to end the dominance of US-based e-commerce companies such as Amazon and Walmart in India.
The ONDC forum will allow buyers and sellers to collaborate and trade online. The launch of the ONDC platform comes in the wake of an Indian gang of infidelity on local Amazon retailers and some of Flipkart in Walmart. Companies were accused of breaking the rules.
With the launch of ONDC, the government aims to promote an open platform for the exchange of goods and services through electronic networks.
An open network platform will be launched in five cities including Delhi NCR, Bengaluru, Bhopal, Shillong, and Coimbatore, an official said on Thursday. Later it would be extended to other cities.
According to a Reuters report, the Modi government and its key supporters have long argued that Amazon and Flipkart benefit only a few large retailers at a reasonable price. However, the companies have been adamant that they comply with the Indian government rules.
Amazon and Flipkart still have to respond to the ONDC government platform. The report revealed that India’s ONDC program aims to cater to 30 million retailers and 10 million retailers online.
The program covers at least 100 cities and towns by August. The government will focus on programs that work in the local languages of consumers and retailers. The apps will highlight small retailers and rural buyers.
The government in the document stated that retailers and building firms supported the ONDC program. Banks such as the State Bank of India, ICICI Bank, and Baroda Bank have already invested $ 2.55 billion.
According to a Reuters investigation last year, Amazon was accused of providing special treatment for some years to a group of retailers in its area and used them to violate Indian laws. Amazon has denied the allegations.
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