Chipotle Mexican Grill is giving teachers in the U.S. a chance at scoring a free burrito this month as the company aims to “recognize” educators before the start of the school year.
The fast-casual restaurant chain announced that it anticipates it will give away more than $1 million of free burritos to teachers at 2,000 schools starting the week of August 15.
Teachers who receive a complimentary burrito from Chipotle will be pulled from a nomination pool, which will be collected from “Chipotle fans” — including students, parents, family members and friends — from Tuesday, Aug. 9, to Friday, Aug. 12.
People who wish to nominate an outstanding K-12 teacher in their lives will need to tag their “favorite educator” — and leave a comment about the person’s impact on Twitter, Facebook or Instagram.
A designated space has been made available on each social media platform so that customers can submit their entries.
“Teachers cultivate a better world by shaping the next generation,” said Chris Brandt, chief marketing officer at Chipotle, in a statement.
He continued, “As a longtime supporter of education, we are encouraging our fans to join us in recognizing teachers and their impact on America’s youth.”
Chipotle’s Burritos 4 Teachers press announcement indicates that the company will randomly select 2,000 teachers from comments that are left on the three aforementioned social media websites.
Throughout the month of August, Chipotle is also encouraging customers to round up their bills to the next highest dollar amount.
That way, the restaurant chain can “Cultivate a Better World” with donations and support to the Kids In Need Foundation, a national education nonprofit that provides aid to underserved schools.
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